Swedish skincare has a long history that dates back to ancient times. The Vikings, for example, used a range of natural ingredients like herbs, berries, and oils to protect their skin from the harsh Nordic climate. Over the years, Swedish skincare has evolved and incorporated new technologies and ingredients, but it has always focused on simplicity, naturalness, and effectiveness.
In the early 20th century, Swedish skincare became more mainstream with the introduction of the “Swedish beauty ideal,” which emphasized natural beauty and healthy skin. This led to the development of new skincare products and techniques, such as the use of cold creams and facial massages.
In the 1960s and 1970s, Swedish skincare brands began to gain popularity worldwide, thanks in part to the growing interest in natural and organic skincare. Brands like Oriflame, L:A Bruket, and Björn Axén began to gain recognition for their high-quality, natural products that were gentle on the skin.
Today, Swedish skincare is known for its use of natural and sustainable ingredients like birch sap, sea buckthorn, and lingonberry. It’s also characterized by its focus on simplicity and effectiveness, with many Swedish skincare brands emphasizing the importance of a minimalistic routine that uses only a few key products.
Overall, Swedish skincare has a rich history and continues to be an important part of the country’s culture and beauty industry.
