Idun Minerals is a Swedish beauty brand that was founded in 2011 with the mission to provide high-quality, mineral-based makeup products that are gentle and suitable for sensitive skin. The brand is named after the Norse goddess of youth and is known for its clean and natural beauty products.
Idun Minerals’ product line includes a range of makeup products, such as foundations, powders, blushes, eyeshadows, and lipsticks, all formulated with natural and nourishing ingredients. The brand uses high-quality mineral pigments that provide long-lasting coverage and a natural-looking finish.
One of the key features of Idun Minerals’ products is their suitability for sensitive skin. The brand’s products are free from common irritants, such as parabens, talc, and synthetic fragrances, and are formulated to be gentle and nourishing for even the most sensitive skin types.
Idun Minerals has received numerous awards and recognition for its products, including the Swedish Beauty Awards and the Allure Best of Beauty Awards. The brand is also known for its commitment to sustainability, using environmentally friendly packaging materials and sourcing ingredients from ethical and sustainable suppliers.
Idun Minerals is a brand that is dedicated to creating high-quality, natural and nourishing makeup products that are gentle and suitable for sensitive skin. The brand’s focus on sustainability and ethical sourcing also makes it a popular choice among consumers who are looking for eco-friendly and ethical beauty products.
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